Chapter 19. Framing, Loss Aversion, and Mental Accounting
- Derek J. Koehler and
- Nigel Harvey
Published Online: 14 JAN 2008
© 2004 by Blackwell Publishing Ltd
Blackwell Handbook of Judgment and Decision Making
How to Cite
Soman, D. (2004) Framing, Loss Aversion, and Mental Accounting, in Blackwell Handbook of Judgment and Decision Making (eds D. J. Koehler and N. Harvey), Blackwell Publishing Ltd, Malden, MA, USA. doi: 10.1002/9780470752937.ch19
- Published Online: 14 JAN 2008
- Published Print: 1 JAN 2004
Print ISBN: 9781405107464
Online ISBN: 9780470752937
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