Chapter 19. Framing, Loss Aversion, and Mental Accounting

  1. Derek J. Koehler and
  2. Nigel Harvey
  1. Dilip Soman

Published Online: 14 JAN 2008

DOI: 10.1002/9780470752937.ch19

Blackwell Handbook of Judgment and Decision Making

Blackwell Handbook of Judgment and Decision Making

How to Cite

Soman, D. (2004) Framing, Loss Aversion, and Mental Accounting, in Blackwell Handbook of Judgment and Decision Making (eds D. J. Koehler and N. Harvey), Blackwell Publishing Ltd, Malden, MA, USA. doi: 10.1002/9780470752937.ch19

Publication History

  1. Published Online: 14 JAN 2008
  2. Published Print: 1 JAN 2004

ISBN Information

Print ISBN: 9781405107464

Online ISBN: 9780470752937

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Keywords:

  • mental accounting;
  • decision makers;
  • researchers;
  • framing;
  • prospect theory

Summary

This chapter contains section titled:

  • Introduction

  • What is a Frame?

  • To Frame, or To Be Framed

  • Outcome Framing

  • Loss Aversion and Related Phenomena as Outcome Framing Effects

  • Structure Framing

  • Task Framing

  • Framing Matters