Chapter 4. Fast and Frugal Heuristics: The Tools of Bounded Rationality

  1. Derek J. Koehler and
  2. Nigel Harvey
  1. Gerd Gigerenzer

Published Online: 14 JAN 2008

DOI: 10.1002/9780470752937.ch4

Blackwell Handbook of Judgment and Decision Making

Blackwell Handbook of Judgment and Decision Making

How to Cite

Gigerenzer, G. (2004) Fast and Frugal Heuristics: The Tools of Bounded Rationality, in Blackwell Handbook of Judgment and Decision Making (eds D. J. Koehler and N. Harvey), Blackwell Publishing Ltd, Malden, MA, USA. doi: 10.1002/9780470752937.ch4

Publication History

  1. Published Online: 14 JAN 2008
  2. Published Print: 1 JAN 2004

ISBN Information

Print ISBN: 9781405107464

Online ISBN: 9780470752937

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Keywords:

  • bounded rationality;
  • heuristic;
  • reasons;
  • environments;
  • robustness

Summary

This chapter contains section titled:

  • Introduction

  • What is a Heuristic?

  • What is Bounded Rationality?

  • Models of Heuristics

  • Recognition Heuristic

  • Heuristics Based on Reasons

  • Ecological Rationality

  • How Do People Know Which Heuristic to Use?

  • Robustness

  • The Building Blocks of Heuristics

  • The Adaptive Toolbox