1. The Power of Choice

  1. Julie Sedivy1 and
  2. Greg Carlson2

Published Online: 14 APR 2011

DOI: 10.1002/9780470978146.ch1

Sold on Language: How Advertisers Talk to You and What This Says about You

Sold on Language: How Advertisers Talk to You and What This Says about You

How to Cite

Sedivy, J. and Carlson, G. (2011) The Power of Choice, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch1

Author Information

  1. 1

    University of Calgary, Canada

  2. 2

    University of Rochester, USA

Publication History

  1. Published Online: 14 APR 2011
  2. Published Print: 14 JAN 2011

ISBN Information

Print ISBN: 9780470683095

Online ISBN: 9780470978146

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Keywords:

  • Salvation Through Advertising;
  • Conflict of Interest;
  • The Downside of Choice;
  • The Illusion of Choice;
  • “fair and balanced”;
  • “Earth exit statements”;
  • “The rhetoric of democracy,”;
  • “Silent Cal”

Summary

This chapter contains sections titled:

  • Salvation Through Advertising

  • Conflict of Interest

  • The Downside of Choice

  • The Illusion of Choice