2. The Unconscious Consumer
Published Online: 14 APR 2011
DOI: 10.1002/9780470978146.ch2
Copyright © 2011 John Wiley & Sons Ltd.
Book Title
Sold on Language: How Advertisers Talk to You and What This Says about You
Additional Information
How to Cite
Sedivy, J. and Carlson, G. (2011) The Unconscious Consumer, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch2
Publication History
- Published Online: 14 APR 2011
- Published Print: 14 JAN 2011
ISBN Information
Print ISBN: 9780470683095
Online ISBN: 9780470978146
- Summary
- Chapter
Keywords:
- The Unconscious Consumer;
- “Torches of Freedom”;
- Coke Tastes Better … by That Name;
- Linguists in Diapers;
- Lexical Linkages;
- An Edsel by Any Other Name;
- “John likes to pet his cat”
Summary
This chapter contains sections titled:
“Torches of Freedom”
Coke Tastes Better … by That Name
Of Two Minds
Everything You Need to Know You Learned Before Kindergarten
Linguists in Diapers
Name-Calling
Lexical Linkages
The Meanings in Noises
It's No Accident Mice “Squeak” But Cows “Moo”
Who would You Vote for?
An Edsel by Any Other Name
When is a Brand Name Not a Brand Name?
Less Talk is … Less Action?
The End of Choice?