2. The Unconscious Consumer

  1. Julie Sedivy1 and
  2. Greg Carlson2

Published Online: 14 APR 2011

DOI: 10.1002/9780470978146.ch2

Sold on Language: How Advertisers Talk to You and What This Says about You

Sold on Language: How Advertisers Talk to You and What This Says about You

How to Cite

Sedivy, J. and Carlson, G. (2011) The Unconscious Consumer, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch2

Author Information

  1. 1

    University of Calgary, Canada

  2. 2

    University of Rochester, USA

Publication History

  1. Published Online: 14 APR 2011
  2. Published Print: 14 JAN 2011

ISBN Information

Print ISBN: 9780470683095

Online ISBN: 9780470978146

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Keywords:

  • The Unconscious Consumer;
  • “Torches of Freedom”;
  • Coke Tastes Better … by That Name;
  • Linguists in Diapers;
  • Lexical Linkages;
  • An Edsel by Any Other Name;
  • “John likes to pet his cat”

Summary

This chapter contains sections titled:

  • “Torches of Freedom”

  • Coke Tastes Better … by That Name

  • Of Two Minds

  • Everything You Need to Know You Learned Before Kindergarten

  • Linguists in Diapers

  • Name-Calling

  • Lexical Linkages

  • The Meanings in Noises

  • It's No Accident Mice “Squeak” But Cows “Moo”

  • Who would You Vote for?

  • An Edsel by Any Other Name

  • When is a Brand Name Not a Brand Name?

  • Less Talk is … Less Action?

  • The End of Choice?