2. The Unconscious Consumer
Published Online: 14 APR 2011
Copyright © 2011 John Wiley & Sons Ltd.
Sold on Language: How Advertisers Talk to You and What This Says about You
How to Cite
Sedivy, J. and Carlson, G. (2011) The Unconscious Consumer, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch2
- Published Online: 14 APR 2011
- Published Print: 14 JAN 2011
Print ISBN: 9780470683095
Online ISBN: 9780470978146
- The Unconscious Consumer;
- “Torches of Freedom”;
- Coke Tastes Better … by That Name;
- Linguists in Diapers;
- Lexical Linkages;
- An Edsel by Any Other Name;
- “John likes to pet his cat”
This chapter contains sections titled:
“Torches of Freedom”
Coke Tastes Better … by That Name
Of Two Minds
Everything You Need to Know You Learned Before Kindergarten
Linguists in Diapers
The Meanings in Noises
It's No Accident Mice “Squeak” But Cows “Moo”
Who would You Vote for?
An Edsel by Any Other Name
When is a Brand Name Not a Brand Name?
Less Talk is … Less Action?
The End of Choice?