3. The Attentional Arms Race

  1. Julie Sedivy1 and
  2. Greg Carlson2

Published Online: 14 APR 2011

DOI: 10.1002/9780470978146.ch3

Sold on Language: How Advertisers Talk to You and What This Says about You

Sold on Language: How Advertisers Talk to You and What This Says about You

How to Cite

Sedivy, J. and Carlson, G. (2011) The Attentional Arms Race, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch3

Author Information

  1. 1

    University of Calgary, Canada

  2. 2

    University of Rochester, USA

Publication History

  1. Published Online: 14 APR 2011
  2. Published Print: 14 JAN 2011

ISBN Information

Print ISBN: 9780470683095

Online ISBN: 9780470978146

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Keywords:

  • Mental Spotlights;
  • Survival Instincts and Pop-Up Ads;
  • Linguistic Spotlights;
  • Henry James and the Art of Copywriting;
  • Persuaded by Truthiness;
  • Thought Prevention;
  • The Escalating Arms Race

Summary

This chapter contains sections titled:

  • Mental Spotlights

  • Survival Instincts and Pop-Up Ads

  • Surprise Me

  • Brain Candy

  • The Lowest Form of Humor

  • Let Me Take You Down the Garden Path

  • Linguistic Spotlights

  • Henry James and the Art of Copywriting

  • Persuaded by Truthiness

  • Thought Prevention

  • The Escalating Arms Race