4. We know what you're Thinking

  1. Julie Sedivy1 and
  2. Greg Carlson2

Published Online: 14 APR 2011

DOI: 10.1002/9780470978146.ch4

Sold on Language: How Advertisers Talk to You and What This Says about You

Sold on Language: How Advertisers Talk to You and What This Says about You

How to Cite

Sedivy, J. and Carlson, G. (2011) We know what you're Thinking, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch4

Author Information

  1. 1

    University of Calgary, Canada

  2. 2

    University of Rochester, USA

Publication History

  1. Published Online: 14 APR 2011
  2. Published Print: 14 JAN 2011

ISBN Information

Print ISBN: 9780470683095

Online ISBN: 9780470978146

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Keywords:

  • Presupposition Smorgasbord;
  • Leading Questions;
  • The Emperor's Clothes Effect;
  • Defining Normal;
  • “Everyone's Doing It”;
  • Mindless Agreement and Unconscious Individualism;
  • “curiously strong mints”

Summary

This chapter contains sections titled:

  • Why Squier wasn't Fired

  • Presupposition Smorgasbord

  • Leading Questions

  • Remember Those Crimes You Committed?

  • The Emperor's Clothes Effect

  • Defining Normal

  • “Everyone's Doing It”

  • Mindless Agreement and Unconscious Individualism