5. Why Ads don't Say what they Mean (Or Mean What they Say)

  1. Julie Sedivy1 and
  2. Greg Carlson2

Published Online: 14 APR 2011

DOI: 10.1002/9780470978146.ch5

Sold on Language: How Advertisers Talk to You and What This Says about You

Sold on Language: How Advertisers Talk to You and What This Says about You

How to Cite

Sedivy, J. and Carlson, G. (2011) Why Ads don't Say what they Mean (Or Mean What they Say), in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch5

Author Information

  1. 1

    University of Calgary, Canada

  2. 2

    University of Rochester, USA

Publication History

  1. Published Online: 14 APR 2011
  2. Published Print: 14 JAN 2011

ISBN Information

Print ISBN: 9780470683095

Online ISBN: 9780470978146

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Keywords:

  • Words Don't Mean Things-People Mean Things;
  • Language Contracts and the Clintonian “Is”;
  • The Search for Relevance;
  • The New Ford is 700% Quieter;
  • Wired for Mindreading;
  • You Can't Tell the Truth Deceptively;
  • Do-It-Yourself Meanings

Summary

This chapter contains sections titled:

  • Words Don't Mean Things-People Mean Things

  • Language Contracts and the Clintonian “Is”

  • What Would the Rational Speaker Do?

  • The Search for Relevance

  • The New Ford is 700% Quieter

  • Wired for Mindreading

  • You Can't Tell the Truth Deceptively

  • Why Not Just Say What You Mean?

  • Do-It-Yourself Meanings