7. Divide and Conquer

  1. Julie Sedivy1 and
  2. Greg Carlson2

Published Online: 14 APR 2011

DOI: 10.1002/9780470978146.ch7

Sold on Language: How Advertisers Talk to You and What This Says about You

Sold on Language: How Advertisers Talk to You and What This Says about You

How to Cite

Sedivy, J. and Carlson, G. (2011) Divide and Conquer, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch7

Author Information

  1. 1

    University of Calgary, Canada

  2. 2

    University of Rochester, USA

Publication History

  1. Published Online: 14 APR 2011
  2. Published Print: 14 JAN 2011

ISBN Information

Print ISBN: 9780470683095

Online ISBN: 9780470978146

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Keywords:

  • Divide and Conquer;
  • Your Own Personal Advertising;
  • The Big Sort;
  • The Sorting Blues (and Reds);
  • Zip-Code Marketing;
  • Nucular Reaction;
  • Vowels on the Move

Summary

This chapter contains sections titled:

  • The McDonaldization of Advertising

  • Your Own Personal Advertising

  • The Big Sort

  • The Sorting Blues (and Reds)

  • Zip-Code Marketing

  • Nucular Reaction

  • Vowels on the Move

  • You are What You Speak

  • Do You Speak Prestige?

  • You Wouldn't Borrow Your Teacher's Clothes, So Why are You Wearing Her Vowels?

  • Who Do You Think You're Talking To?

  • Speaking Truth to Power

  • Would You Let Your Computer Talk to You Like That?

  • Back to Babel