8. The Politics of Choice

  1. Julie Sedivy1 and
  2. Greg Carlson2

Published Online: 14 APR 2011

DOI: 10.1002/9780470978146.ch8

Sold on Language: How Advertisers Talk to You and What This Says about You

Sold on Language: How Advertisers Talk to You and What This Says about You

How to Cite

Sedivy, J. and Carlson, G. (2011) The Politics of Choice, in Sold on Language: How Advertisers Talk to You and What This Says about You, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470978146.ch8

Author Information

  1. 1

    University of Calgary, Canada

  2. 2

    University of Rochester, USA

Publication History

  1. Published Online: 14 APR 2011
  2. Published Print: 14 JAN 2011

ISBN Information

Print ISBN: 9780470683095

Online ISBN: 9780470978146

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Keywords:

  • Democracy in the Age of the Mackerel Mind;
  • The Big Business of Political Persuasion;
  • It's All in How You Say It;
  • Metaphorically Speaking;
  • The Futility of Denial;
  • Winning the Hearts, Minds, and Biases of Voters;
  • Lovemarks and Hatemarks in Political Branding;
  • The Power of Choice

Summary

This chapter contains sections titled:

  • Against Democracy

  • What Do We Really Want?

  • Democracy in the Age of the Mackerel Mind

  • The Big Business of Political Persuasion

  • It's All in How You Say It

  • Metaphorically Speaking

  • The Futility of Denial

  • Bias, What Bias?

  • Winning the Hearts, Minds, and Biases of Voters

  • Lovemarks and Hatemarks in Political Branding

  • Talking the Talk

  • The Power of Choice