12. An Application of Data Mining: Scoring

  1. Stéphane Tufféry

Published Online: 20 MAR 2011

DOI: 10.1002/9780470979174.ch12

Data Mining and Statistics for Decision Making

Data Mining and Statistics for Decision Making

How to Cite

Tufféry, S. (2011) An Application of Data Mining: Scoring, in Data Mining and Statistics for Decision Making, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470979174.ch12

Author Information

  1. University of Rennes, France

Publication History

  1. Published Online: 20 MAR 2011
  2. Published Print: 11 MAR 2011

ISBN Information

Print ISBN: 9780470688298

Online ISBN: 9780470979174

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Keywords:

  • An application of data mining: scoring;
  • Implementing a strategic score;
  • Implementing an operational score;
  • Scoring solutions used in a business;
  • An example of credit scoring (data preparation);
  • An example of credit scoring (modelling by logistic regression);
  • A brief history of credit scoring

Summary

This chapter contains sections titled:

  • The different types of score

  • Using propensity scores and risk scores

  • Methodology

  • Implementing a strategic score

  • Implementing an operational score

  • Scoring solutions used in a business

  • An example of credit scoring (data preparation)

  • An example of credit scoring (modelling by logistic regression)

  • An example of credit scoring (modelling by DISQUAL discriminant analysis)

  • A brief history of credit scoring

  • References