15. Web Mining

  1. Stéphane Tufféry

Published Online: 20 MAR 2011

DOI: 10.1002/9780470979174.ch15

Data Mining and Statistics for Decision Making

Data Mining and Statistics for Decision Making

How to Cite

Tufféry, S. (2011) Web Mining, in Data Mining and Statistics for Decision Making, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470979174.ch15

Author Information

  1. University of Rennes, France

Publication History

  1. Published Online: 20 MAR 2011
  2. Published Print: 11 MAR 2011

ISBN Information

Print ISBN: 9780470688298

Online ISBN: 9780470979174

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Keywords:

  • Web mining;
  • The aims of web mining;
  • Global analyses;
  • Individual analyses;
  • Personal analysis;
  • ‘web content mining’;
  • ‘40% of users visiting page A also visit page B’

Summary

This chapter contains sections titled:

  • The aims of web mining

  • Global analyses

  • Individual analyses

  • Personal analysis