2. The Development of a Data Mining Study

  1. Stéphane Tufféry

Published Online: 20 MAR 2011

DOI: 10.1002/9780470979174.ch2

Data Mining and Statistics for Decision Making

Data Mining and Statistics for Decision Making

How to Cite

Tufféry, S. (2011) The Development of a Data Mining Study, in Data Mining and Statistics for Decision Making, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470979174.ch2

Author Information

  1. University of Rennes, France

Publication History

  1. Published Online: 20 MAR 2011
  2. Published Print: 11 MAR 2011

ISBN Information

Print ISBN: 9780470688298

Online ISBN: 9780470979174

SEARCH

Keywords:

  • Defining the aims;
  • Listing the existing data;
  • Collecting the data;
  • Exploring and preparing the data;
  • Population segmentation;
  • Drawing up and validating predictive models;
  • Synthesizing predictive models of different segments;
  • Iteration of the preceding steps;
  • Training the model users

Summary

This chapter contains sections titled:

  • Defining the aims

  • Listing the existing data

  • Collecting the data

  • Exploring and preparing the data

  • Population segmentation

  • Drawing up and validating predictive models

  • Synthesizing predictive models of different segments

  • Iteration of the preceding steps

  • Deploying the models

  • Training the model users

  • Monitoring the models

  • Enriching the models

  • Remarks

  • Life cycle of a model

  • Costs of a pilot project