Chapter 11. Medical Marketing

  1. John P Griffin BSc, PhD, MBBS, FRCP, FRCPath, FFPM1,
  2. John O'Grady MD, FRCP, FFPM, FBIRA, MRCPath2
  1. John H Young

Published Online: 25 OCT 2007

DOI: 10.1002/9780470987391.ch11

Book Title

The Textbook of Pharmaceutical Medicine, Fifth Edition

The Textbook of Pharmaceutical Medicine, Fifth Edition

Additional Information

How to Cite

Young, J. H. (2007) Medical Marketing, in The Textbook of Pharmaceutical Medicine, Fifth Edition (eds J. P. Griffin and J. O'Grady), Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470987391.ch11

Editor Information

  1. 1

    Director, Asklepieion Consultancy Ltd., Visiting Professor, University of Surrey Postgraduate Medical School, Former Director, Association of the British Pharmaceutical Industry, London, Formerly Professional Head of the Medicines Division, DHSS, London

  2. 2

    Visiting Professor of Clinical Pharmacology, University of London

Publication History

  1. Published Online: 25 OCT 2007
  2. Published Print: 15 DEC 2005

ISBN Information

Print ISBN: 9780727918406

Online ISBN: 9780470987391

SEARCH

CHAPTER TOOLS

Get PDF (156K)

Keywords:

  • pharmaceutical sales;
  • pharmaceutical companies;
  • general practitioner;
  • primary care organisations;
  • national institute for clinical effectiveness

Summary

This chapter contains sections titled:

  • Introduction

  • Pharmaceutical Market

  • Strategic Planning

  • Customers

  • Market Research and Market Intelligence

  • Promotion

  • Medical Information

  • Brands

  • Patients

  • Franchises

  • Patent Expiry and Generics

  • Demonstrating the Benefits of Medicine

  • NICE

  • Conclusions

Get PDF (156K)