Chapter 12. Information and Promotion

  1. John P Griffin BSc, PhD, MBBS, FRCP, FRCPath, FFPM1,
  2. John O'Grady MD, FRCP, FFPM, FBIRA, MRCPath2
  1. D Michael Humphreys

Published Online: 25 OCT 2007

DOI: 10.1002/9780470987391.ch12

Book Title

The Textbook of Pharmaceutical Medicine, Fifth Edition

The Textbook of Pharmaceutical Medicine, Fifth Edition

Additional Information

How to Cite

Humphreys, D. M. (2007) Information and Promotion, in The Textbook of Pharmaceutical Medicine, Fifth Edition (eds J. P. Griffin and J. O'Grady), Blackwell Publishing Ltd, Oxford, UK. doi: 10.1002/9780470987391.ch12

Editor Information

  1. 1

    Director, Asklepieion Consultancy Ltd., Visiting Professor, University of Surrey Postgraduate Medical School, Former Director, Association of the British Pharmaceutical Industry, London, Formerly Professional Head of the Medicines Division, DHSS, London

  2. 2

    Visiting Professor of Clinical Pharmacology, University of London

Publication History

  1. Published Online: 25 OCT 2007
  2. Published Print: 15 DEC 2005

ISBN Information

Print ISBN: 9780727918406

Online ISBN: 9780470987391

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CHAPTER TOOLS

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Keywords:

  • pharmaceutical sales;
  • summary of product characteristics;
  • advertising;
  • over-the-counter (OTC) medicine;
  • pharmaceutical companies

Summary

This chapter contains sections titled:

  • Introduction

  • Legislation, Controls and Codes and their Enforcement

  • Marketing, Advertising and Promotion of Prescription Medicines

  • Information

  • Procedural Aspects Relating to Information and Promotion

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