Chapter 3. Becoming an Operator 2.0

  1. Paul Golding

Published Online: 7 APR 2008

DOI: 10.1002/9780470987735.ch3

Next Generation Wireless Applications: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World, Second Edition

Next Generation Wireless Applications: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World, Second Edition

How to Cite

Golding, P. (2008) Becoming an Operator 2.0, in Next Generation Wireless Applications: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World, Second Edition, John Wiley & Sons, Ltd, Chichester, UK. doi: 10.1002/9780470987735.ch3

Author Information

  1. Independent Consultant, UK

Publication History

  1. Published Online: 7 APR 2008
  2. Published Print: 28 MAR 2008

ISBN Information

Print ISBN: 9780470725061

Online ISBN: 9780470987735

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Keywords:

  • concentric networks ecosystem model;
  • direct-to-consumer (D2C) applications;
  • Entire Mobile Virtual Network Operator (MVNO) businesses;
  • application discovery;
  • selling to operators;
  • Customer Relationship Management (CRM);
  • formal usability testing;
  • utilising emerging web trends;
  • user-generated content (UGC)

Summary

This chapter contains sections titled:

  • Introduction

  • What Applications Can I Sell?

  • Where Does the Money Come From?

  • Direct-to-Consumer (D2C) Retailing

  • Operator Retailing

  • Selling to Operators

  • Which Applications Should an Operator Deploy?

  • Interpreting User-Experience Trends into Applications

  • Wider Digital Trends Including Web 2.0

  • Harnessing the Trends

  • Conclusion