Chapter 9. Relationships Between Stakeholders: Managing the War of Words

  1. Nick Freemantle1 and
  2. Suzanne Hill2
  1. Suzanne Hill and
  2. Kees de Joncheere

Published Online: 5 NOV 2007

DOI: 10.1002/9780470994719.ch9

Evaluating Pharmaceuticals for Health Policy and Reimbursement

Evaluating Pharmaceuticals for Health Policy and Reimbursement

How to Cite

Hill, S. and de Joncheere, K. (2004) Relationships Between Stakeholders: Managing the War of Words, in Evaluating Pharmaceuticals for Health Policy and Reimbursement (eds N. Freemantle and S. Hill), Blackwell Science Ltd, Oxford, UK. doi: 10.1002/9780470994719.ch9

Editor Information

  1. 1

    Department of Primary Care and General Practice, University of Birmingham,Birmingham,UK

  2. 2

    Faculty of Health,University of Newcastle,Newcastle, Australia

Publication History

  1. Published Online: 5 NOV 2007
  2. Published Print: 1 AUG 2004

ISBN Information

Print ISBN: 9780727917843

Online ISBN: 9780470994719

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Keywords:

  • pharmaceutical industry;
  • direct to consumer;
  • pharmaceutical legislation;
  • prescription medicine;
  • national institute for clinical excellence

Summary

This chapter contains sections titled:

  • Introduction

  • The pharmaceutical industry

  • Tensions between views and expectations of users and producers

  • What do we know about the interaction between industry and the other players?

  • What has happened when industry's interests have been threatened?

  • Strategies to respond and manage the influence of the industry

  • Conclusion

  • References