Chapter 13. Communication for Innovation Methods

  1. Cees Leeuwis and
  2. Ann Van den Ban

Published Online: 16 NOV 2007

DOI: 10.1002/9780470995235.ch13

Communication for Rural Innovation: Rethinking Agricultural Extension, Third Edition

Communication for Rural Innovation: Rethinking Agricultural Extension, Third Edition

How to Cite

Leeuwis, C. and Van den Ban, A. (eds) (2004) Communication for Innovation Methods, in Communication for Rural Innovation: Rethinking Agricultural Extension, Third Edition, Blackwell Science Ltd, Oxford, UK. doi: 10.1002/9780470995235.ch13

Publication History

  1. Published Online: 16 NOV 2007
  2. Published Print: 16 APR 2004

ISBN Information

Print ISBN: 9780632052493

Online ISBN: 9780470995235

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Keywords:

  • innovation strategies;
  • communication media;
  • communicative intervention methods;
  • clarification of terminology;
  • process management

Summary

This chapter contains sections titled:

  • Clarifying the terminology used

  • Reasons to focus on methods, functions and process management

  • Specific methods and issues related to farm management

  • Methods related to raising awareness and consciousness of

  • Methods related to the exploration of views and issues

  • Methods related to information provision

  • Methods related to training