Chapter 3. The Marine Stewardship Council (MSC)

  1. Bruce Phillips,
  2. Trevor Ward and
  3. Chet Chaffee
  1. Brendan May,
  2. Duncan Leadbitter,
  3. Mike Sutton and
  4. Michael Weber

Published Online: 20 NOV 2007

DOI: 10.1002/9780470995471.ch3

Eco-labelling in Fisheries: What is it all about?

Eco-labelling in Fisheries: What is it all about?

How to Cite

May, B., Leadbitter, D., Sutton, M. and Weber, M. (2003) The Marine Stewardship Council (MSC), in Eco-labelling in Fisheries: What is it all about? (eds B. Phillips, T. Ward and C. Chaffee), Blackwell Science Ltd, Oxford, UK. doi: 10.1002/9780470995471.ch3

Publication History

  1. Published Online: 20 NOV 2007
  2. Published Print: 29 APR 2003

ISBN Information

Print ISBN: 9780632064229

Online ISBN: 9780470995471

SEARCH

Keywords:

  • marine stewardship council;
  • aquaculture production;
  • capture fishery;
  • seafood products;
  • ECOlabelling

Summary

This chapter contains sections titled:

  • Introduction

  • The problem

  • The theory of ecolabelling

  • Brief history of the MSC

  • The MSC standard

  • The expectations

  • The result — a broad-based standard

  • Overview of how the process works

  • Fishery assessment systems

  • The MSC fishery assessment system

  • Experience to date

  • Current directions

  • Some issues of concern for the MSC board, staff and committees

  • Promoting the brand

  • Overcoming the challenges

  • Paying for the change

  • Conclusions