Chapter 3. The Marine Stewardship Council (MSC)

  1. Bruce Phillips,
  2. Trevor Ward,
  3. Chet Chaffee
  1. Brendan May,
  2. Duncan Leadbitter,
  3. Mike Sutton,
  4. Michael Weber

Published Online: 20 NOV 2007

DOI: 10.1002/9780470995471.ch3

Eco-labelling in Fisheries: What is it all about?

Eco-labelling in Fisheries: What is it all about?

How to Cite

May, B., Leadbitter, D., Sutton, M. and Weber, M. (2007) The Marine Stewardship Council (MSC), in Eco-labelling in Fisheries: What is it all about? (eds B. Phillips, T. Ward and C. Chaffee), Blackwell Science Ltd, Oxford, UK. doi: 10.1002/9780470995471.ch3

Publication History

  1. Published Online: 20 NOV 2007
  2. Published Print: 29 APR 2003

ISBN Information

Print ISBN: 9780632064229

Online ISBN: 9780470995471

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Keywords:

  • marine stewardship council;
  • aquaculture production;
  • capture fishery;
  • seafood products;
  • ECOlabelling

Summary

This chapter contains sections titled:

  • Introduction

  • The problem

  • The theory of ecolabelling

  • Brief history of the MSC

  • The MSC standard

  • The expectations

  • The result — a broad-based standard

  • Overview of how the process works

  • Fishery assessment systems

  • The MSC fishery assessment system

  • Experience to date

  • Current directions

  • Some issues of concern for the MSC board, staff and committees

  • Promoting the brand

  • Overcoming the challenges

  • Paying for the change

  • Conclusions