Chapter Nineteen. Attitudes, Persuasion, and Behavior

  1. Abraham Tesser and
  2. Norbert Schwarz
  1. Gerd Bohner and
  2. Norbert Schwarz

Published Online: 10 DEC 2007

DOI: 10.1002/9780470998519.ch19

Blackwell Handbook of Social Psychology: Intraindividual Processes

Blackwell Handbook of Social Psychology: Intraindividual Processes

How to Cite

Bohner, G. and Schwarz, N. (2001) Attitudes, Persuasion, and Behavior, in Blackwell Handbook of Social Psychology: Intraindividual Processes (eds A. Tesser and N. Schwarz), Blackwell Publishers Inc., Malden, Massachusetts, USA. doi: 10.1002/9780470998519.ch19

Publication History

  1. Published Online: 10 DEC 2007
  2. Published Print: 1 JAN 2001

ISBN Information

Print ISBN: 9780631210337

Online ISBN: 9780470998519

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Keywords:

  • persuasion research;
  • attitude change;
  • persuasion processes;
  • demand characteristics;
  • verbal reinforcement

Summary

This chapter contains sections titled:

  • Persuasion

  • Attitudes as Predictors of Behavior

  • Concluding Remarks