Chapter Twenty-Six. Consumer Behavior

  1. Abraham Tesser and
  2. Norbert Schwarz
  1. Sharon Shavitt and
  2. Michaela Wänke

Published Online: 10 DEC 2007

DOI: 10.1002/9780470998519.ch26

Blackwell Handbook of Social Psychology: Intraindividual Processes

Blackwell Handbook of Social Psychology: Intraindividual Processes

How to Cite

Shavitt, S. and Wänke, M. (2001) Consumer Behavior, in Blackwell Handbook of Social Psychology: Intraindividual Processes (eds A. Tesser and N. Schwarz), Blackwell Publishers Inc., Malden, Massachusetts, USA. doi: 10.1002/9780470998519.ch26

Publication History

  1. Published Online: 10 DEC 2007
  2. Published Print: 1 JAN 2001

ISBN Information

Print ISBN: 9780631210337

Online ISBN: 9780470998519

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Keywords:

  • consumer behavior;
  • consumer information processing (cip);
  • consumer research;
  • encoding;
  • memory processes

Summary

This chapter contains sections titled:

  • The Consumer Domain: An Introduction

  • How Consumers Make Product Judgments

  • Highlighted Topics in Consumer Information Processing

  • What Distinguishes the Consumer Domain from Other Social Domains?

  • Distinction 1: Marketing Messages Have Important Implicit Effects

  • Distinction 2: Marketing Messages Communicate via Non-verbal Channels

  • Distinction 3: Product Evaluation is Not the Only Goal of Consumers

  • Distinction 4: The Message Itself is a Target of Judgment

  • Conclusion