Chapter Fourteen. Out of India: Fashion Culture and the Marketing of Ethnic Style

  1. Angharad N. Valdivia
  1. Sujata Moorti

Published Online: 13 DEC 2007

DOI: 10.1002/9780470999066.ch15

A Companion to Media Studies

A Companion to Media Studies

How to Cite

Moorti, S. (2003) Out of India: Fashion Culture and the Marketing of Ethnic Style, in A Companion to Media Studies (ed A. N. Valdivia), Blackwell Publishing Ltd, Malden, MA, USA. doi: 10.1002/9780470999066.ch15

Publication History

  1. Published Online: 13 DEC 2007
  2. Published Print: 1 JAN 2003

ISBN Information

Print ISBN: 9780631226017

Online ISBN: 9780470999066

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Keywords:

  • marketing;
  • orientalism;
  • scholarship;
  • globalization;
  • fashion culture

Summary

This chapter contains sections titled:

  • Global Panoramas

  • Fabricating Karma