Chapter 19. Product Development Strategies

  1. Ramesh C. Chandan Ph.D. Chief Editor Consultant
  1. Vijay Kumar Mishra Ph.D. Faculty of Health

Published Online: 27 MAR 2009

DOI: 10.1002/9780813804033.ch19

Dairy Processing & Quality Assurance

Dairy Processing & Quality Assurance

How to Cite

Mishra, V. K. (2008) Product Development Strategies, in Dairy Processing & Quality Assurance (ed R. C. Chandan), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9780813804033.ch19

Editor Information

  1. 1364, 126th Avenue NW, Minneapolis, MN 55448-4004, USA

Author Information

  1. Engineering and Science, Victoria University, PO Box 14428, Melbourne, Vic 8001, Australia

Publication History

  1. Published Online: 27 MAR 2009
  2. Published Print: 10 OCT 2008

ISBN Information

Print ISBN: 9780813827568

Online ISBN: 9780813804033

SEARCH

Keywords:

  • new product development (NPD);
  • consumer demand;
  • product life cycle;
  • government policy and legislation;
  • product innovations - Yakult's probiotic drink, gluten-free bread, and margarine;
  • product life cycle

Summary

This chapter contains sections titled:

  • Introduction

  • Reasons for Product Development

  • Classification of New Food Products

  • Product Development Strategy

  • Product Development Team

  • Food Product Development Process

  • Improving Chances of Success of New Product Development

  • Conclusion

  • References