11. Trust and Credibility as the Basis of Corporate Social Responsibility

(Mass-) Mediated Construction of Responsibility and Accountability

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Günter Bentele and
  2. Howard Nothhaft PhD

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch11

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Bentele, G. and Nothhaft, H. (2011) Trust and Credibility as the Basis of Corporate Social Responsibility, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch11

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. University of Leipzig, Germany

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

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Keywords:

  • trust and credibility, basis of corporate social responsibility (CSR);
  • mediated construction of responsibility and accountability;
  • communication and media research in social sciences' paradigm;
  • communication science's understanding of CSR;
  • theory of trust and credibility, trust factors;
  • Deutsch's expectancy–value model;
  • German electric power and gas company, RWE;
  • credibility as subphenomenon of trust;
  • institutional trust, personal trust and system trust;
  • CSR theory debate and communication scholars

Summary

This chapter contains sections titled:

  • An Understanding of CSR: Our Perspective

  • A Theory of Trust and Credibility

  • CSR against the Background of Trust and Credibility Theory

  • Conclusion: A Research Agenda

  • References