14. The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Juliana Raupp PhD

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch14

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Raupp, J. (2011) The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch14

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. The Institute for Media and Communication Studies, Free University of Berlin, Germany

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

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Keywords:

  • concept of stakeholders, and relevance for CSR communication;
  • stakeholder theory, concept in strategic management;
  • stakeholder theory as management concept;
  • primary and secondary stakeholders groups;
  • contact fields of a corporation;
  • identifying and classifying stakeholder groups;
  • implications of stakeholder theory for CSR;
  • two-way symmetrical model of public relations;
  • normative and performance-oriented managerial studies;
  • CSR, contribution to organizations' financial goals

Summary

This chapter contains sections titled:

  • The Stakeholder Concept

  • Publics as an Alternative to Stakeholders?

  • Comparison of the Two Concepts

  • Suggestions for Further Research

  • References