18. Communicating Corporate Social Responsibility through the Internet and Social Media

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Paul Capriotti PhD

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch18

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Capriotti, P. (2011) Communicating Corporate Social Responsibility through the Internet and Social Media, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch18

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. Universitat Rovira i Virgili (Tarragona, Spain)

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

SEARCH

Keywords:

  • communicating CSR through the Internet and social media;
  • communication function in CSR management;
  • new digital tools of communication;
  • Internet influencing organizations and stakeholders flows of information;
  • information control and knowledge-sharing;
  • Internet as tool of CSR communication for organizations;
  • Internet and social media use by stakeholders;
  • information about services or CSR activities;
  • organizations and stakeholders adapting new opportunities;
  • the human element and face-to-face interaction never eradicated

Summary

This chapter contains sections titled:

  • The Impact of the Internet on Corporate Communication

  • The Internet as a Tool of CSR Communication for Organizations

  • The Use of the Internet and Social Media by Stakeholders

  • From Persuasion to Responsible Behavior: The Need for Transparency

  • Future Trends and Suggestions for Further Research

  • References