20. New Partnerships for a New Generation of Corporate Social Responsibility

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Melissa J. Bator PhD and
  2. Cynthia Stohl PhD

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch20

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Bator, M. J. and Stohl, C. (2011) New Partnerships for a New Generation of Corporate Social Responsibility, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch20

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. University of California Santa Barbara, USA

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

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Keywords:

  • new partnerships for new generation of CSR;
  • CSR, and novel types of partnerships among organizations;
  • communicative dynamics and tensions within collaborations;
  • new conception of CSR expanding stakeholders;
  • undercover NGO campaigns exposing corporate malfeasance;
  • CSR approaches cross-sectoring social-oriented partnerships;
  • risks associated with cross-sectoral partnerships;
  • third-generation CSR programs;
  • third-generation CSR and resource investment;
  • close partnership, challenges to employees of MNCs and NGOs

Summary

This chapter contains sections titled:

  • A New Generation of CSR

  • Characterizing Third-Generation CSR Partnerships

  • Temporal Dimension of Third-Generation CSR

  • Benefits Associated with Third-Generation CSR Partnerships

  • Risks Associated with Third-Generation CSR

  • Network Implications of Third-Generation CSR

  • Conclusions

  • References