21. Media Relations and Corporate Social Responsibility

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Craig E. Carroll PhD

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch21

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Carroll, C. E. (2011) Media Relations and Corporate Social Responsibility, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch21

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. Lipscomb University in Nashville, TN, USA

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

SEARCH

Keywords:

  • media relations, and Corporate Social Responsibility (CSR);
  • CSR and media relation link;
  • news coverage influencing CSR behavior;
  • communicating CSR through news media;
  • news organizations also subject to CSR;
  • CSR news stories, getting published and others not so;
  • influence of news organizations on news about CSR;
  • organizational ways to garner CSR news coverage

Summary

This chapter contains sections titled:

  • CSR and the News Media at Three Levels of Analysis

  • Effects: How News Coverage Influences Corporate CSR Behavior

  • Future Research

  • Conclusions

  • References