22. NGOs as Communicative Actors within Corporate Social Responsibility Efforts

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Sarah E. Dempsey PhD

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch22

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Dempsey, S. E. (2011) NGOs as Communicative Actors within Corporate Social Responsibility Efforts, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch22

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. University of North Carolina, Chapel Hill, USA

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

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Keywords:

  • NGOs as communicative actors within CSR efforts;
  • histories and impact of nongovernmental organizations (NGOs);
  • carefully crafted advocacy campaigns publicizing harmful practices;
  • key characteristics of NGOs and NGO activism;
  • current NGO designation;
  • NGO influence within CSR;
  • NGOs, as key players within international scene and CSR;
  • United Students Against Sweatshops (USAS) and labor rights;
  • crafting of public campaigns;
  • NGOs and ethics of communicative labor

Summary

This chapter contains sections titled:

  • Defining NGOs

  • Key Milestones of NGO Influence Within CSR

  • Situating Contemporary NGO Influence within Global Capitalism

  • The Boomerang Model of NGO Influence

  • The Crafting of Public Campaigns

  • Strategies of Engagement and Confrontation

  • Assessing NGO Influence

  • NGOs and Problems Related to Accountability

  • NGOs and the Ethics of Communicative Labor

  • Future Research Directions

  • References