7. Reputation Management and Corporate Social Responsibility

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Mark Eisenegger PhD and
  2. Mario Schranz PhD

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch7

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Eisenegger, M. and Schranz, M. (2011) Reputation Management and Corporate Social Responsibility, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch7

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. University of Zürich, Switzerland

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

SEARCH

Keywords:

  • reputation management and corporate social responsibility (CSR);
  • threat of a loss of reputation and image;
  • CSR, communication from a reputation perspective;
  • public relations and corporate communication research;
  • corporate reputation in today's business world;
  • reputation gains via CSR activities;
  • skepticism and attitudes of stakeholders in companies;
  • integration of stakeholders in CSR communication;
  • communicative environment, public communication and media;
  • CSR communication and corporate reputation, a cyclic process

Summary

This chapter contains sections titled:

  • CSR and Reputation: On the Relationship Between Two Concepts

  • CSR as an Object of Reputation Research

  • Discussion

  • References