8. Rhetoric and Corporate Social Responsibility

  1. Dr. Øyvind Ihlen1,
  2. Jennifer L. Bartlett PhD2 and
  3. Steve May PhD3
  1. Dr. Øyvind Ihlen

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch8

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

Ihlen, Ø. (2011) Rhetoric and Corporate Social Responsibility, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch8

Editor Information

  1. 1

    University of Oslo, Norway

  2. 2

    Queensland University of Technology, Australia

  3. 3

    University of North Carolina, Chapel Hill, USA

Author Information

  1. University of Oslo, Norway

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246

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Keywords:

  • rhetoric and corporate social responsibility;
  • concept of rhetoric and specific textual strategies organizations employ;
  • Western rhetorical tradition;
  • debates over epistemology;
  • “rhetoric and CSR”;
  • ethos and legitimacy strategies and shared values;
  • Bitzer's rhetorical situation, and influences;
  • ethos strategies in CSR rhetoric;
  • rhetoric, ethical ideal inviting dialogue;
  • conduct analysis of CSR rhetoric with a goal

Summary

This chapter contains sections titled:

  • The Western Rhetorical Tradition

  • Literature on Rhetoric and CSR

  • The Rhetorical Situation

  • Ethos

  • Conclusion and Further Research

  • References