9. Ethics

Corporate Social Responsibility, Power and Strategic Communication

  1. Dr. Øyvind Ihlen2,
  2. Jennifer L. Bartlett PhD3 and
  3. Steve May PhD4
  1. Jacquie L'Etang PhD,
  2. Jairo Lugo-Ocando PhD and
  3. Zeti Azreen Ahmad

Published Online: 28 SEP 2011

DOI: 10.1002/9781118083246.ch9

The Handbook of Communication and Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility

How to Cite

L'Etang, J., Lugo-Ocando, J. and Ahmad, Z. A. (2011) Ethics, in The Handbook of Communication and Corporate Social Responsibility (eds Ø. Ihlen, J. L. Bartlett and S. May), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118083246.ch9

Editor Information

  1. 2

    University of Oslo, Norway

  2. 3

    Queensland University of Technology, Australia

  3. 4

    University of North Carolina, Chapel Hill, USA

Author Information

  1. University of Stirling, Scotland, UK

Publication History

  1. Published Online: 28 SEP 2011
  2. Published Print: 24 JUN 2011

ISBN Information

Print ISBN: 9781444336344

Online ISBN: 9781118083246



  • corporate social responsibility (CSR) communication in action;
  • ethics, CSR power and strategic communication;
  • CSR within framework of deontological ethics;
  • ethical analysis of CSR, responsibility, obligation, philanthropy, rights;
  • Friedman's conflated philosophical and psychological egoism;
  • CSR and public relations, ethical challenges;
  • CSR, ethics, and power, Latin American Perspective;
  • Shell de Venezuela and Fundacion de Servicios para el Agricultor (FUSAGRI);
  • historical, political and sociocultural factors in designing CSR programs


This chapter contains sections titled:

  • Ethics and CSR

  • CSR and Public Relations: Ethical Challenges

  • CSR, Ethics, and Power: A Latin American Perspective

  • Implications

  • References