12. Building Your Online Presence as an Expert

  1. Chris E. Stout
  1. Pauline Wallin

Published Online: 24 SEP 2012

DOI: 10.1002/9781118089972.ch12

Getting Better at Private Practice

Getting Better at Private Practice

How to Cite

Wallin, P. (2012) Building Your Online Presence as an Expert, in Getting Better at Private Practice (ed C. E. Stout), John Wiley & Sons, Inc., Hoboken, New Jersey. doi: 10.1002/9781118089972.ch12

Publication History

  1. Published Online: 24 SEP 2012
  2. Published Print: 27 JUL 2012

ISBN Information

Print ISBN: 9780470903988

Online ISBN: 9781118089972

SEARCH

Keywords:

  • online presence;
  • marketing;
  • ethical marketing;
  • blogging;
  • search engine optimization (SEO);
  • search engine ranking;
  • search engine placement;
  • Web site;
  • links;
  • Facebook;
  • Twitter;
  • Google Maps;
  • LinkedIn

Summary

Marketing online is easy and low cost. But in order to be effective, you need a strategy that puts you in front of potential clients, followers, and referral sources. Learn tools and techniques to build your online presence and to brand yourself as the go-to expert in your field. Know the ethical pitfalls and how to avoid them.