21. Why Wait?: Building a Stellar Practice in Weight Management

  1. Chris E. Stout
  1. Brad Saks

Published Online: 24 SEP 2012

DOI: 10.1002/9781118089972.ch21

Getting Better at Private Practice

Getting Better at Private Practice

How to Cite

Saks, B. (2012) Why Wait?: Building a Stellar Practice in Weight Management, in Getting Better at Private Practice (ed C. E. Stout), John Wiley & Sons, Inc., Hoboken, New Jersey. doi: 10.1002/9781118089972.ch21

Publication History

  1. Published Online: 24 SEP 2012
  2. Published Print: 27 JUL 2012

ISBN Information

Print ISBN: 9780470903988

Online ISBN: 9781118089972

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Keywords:

  • niche mental health practices;
  • weight management;
  • health care marketing;
  • cooperative health care;
  • practice growth

Summary

Niche psychology practices are both rewarding and profitable. Recent demographic trends point to weight management as a growing area for the mental health professional to specialize in. Competitive advantages include a substantial pool of patients, branding within the competitive marketplace, and expertise in a unique area. Providing outstanding patient care and engaging in cooperative relationships with health professionals such as physicians, dietitians, and exercise physiologists improve both clinical outcomes and patient flow. Creative marketing with local treatment providers and office placement within an appropriate context facilitate referrals and practice growth. Keeping careful records of referring providers and providing them timely feedback yields significant advantages for both patients and the practice. Resourceful practitioners can create further opportunities through relationships with private gyms, community centers and park districts, the business community, and the media.