23. Building a Successful Education Business

  1. Chris E. Stout
  1. Jack Krasuski

Published Online: 24 SEP 2012

DOI: 10.1002/9781118089972.ch23

Getting Better at Private Practice

Getting Better at Private Practice

How to Cite

Krasuski, J. (2012) Building a Successful Education Business, in Getting Better at Private Practice (ed C. E. Stout), John Wiley & Sons, Inc., Hoboken, New Jersey. doi: 10.1002/9781118089972.ch23

Publication History

  1. Published Online: 24 SEP 2012
  2. Published Print: 27 JUL 2012

ISBN Information

Print ISBN: 9780470903988

Online ISBN: 9781118089972

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Keywords:

  • small business;
  • starting a small business;
  • small business success;
  • small business marketing;
  • entrepreneur;
  • entrepreneurship;
  • medical education;
  • adult education;
  • psychiatric training;
  • physician nonclinical career;
  • physician entrepreneurship;
  • second career

Summary

Continuing medical education is estimated as a $2 billion a year industry. Dr. Jack Krasuski, a psychiatrist who had been working as a clinician and researcher, started a medical education company in 2002 to address unmet needs he identified in the field of medical education. From its accidental founding and modest beginnings, his company has grown approximately 100-fold in the ensuing decade. Dr. Krasuski describes the professional and personal tribulations and ultimate successes he has experienced. In this chapter he discusses the life crisis that became the initial impetus for his business, the surprising sources of inspiration he found to launch himself into this new endeavor, and the dream that helped him overcome his paralyzing fear. He continues the chapter by providing down-to-earth and trenchant business advice to any aspiring entrepreneur. For example, he discusses marketing techniques to differentiate yourself from your competition, lessons on hiring the right people to join your growing team, and the vision that inspires growth and success.