7. Working with the Media

  1. Chris E. Stout
  1. Pauline Wallin

Published Online: 24 SEP 2012

DOI: 10.1002/9781118089972.ch7

Getting Better at Private Practice

Getting Better at Private Practice

How to Cite

Wallin, P. (2012) Working with the Media, in Getting Better at Private Practice (ed C. E. Stout), John Wiley & Sons, Inc., Hoboken, New Jersey. doi: 10.1002/9781118089972.ch7

Publication History

  1. Published Online: 24 SEP 2012
  2. Published Print: 27 JUL 2012

ISBN Information

Print ISBN: 9780470903988

Online ISBN: 9781118089972

SEARCH

Keywords:

  • contact journalists;
  • connect with journalists;
  • media interview;
  • sound bites;
  • off the record;
  • media ethics;
  • Google alerts

Summary

Getting quoted in the media can be a major boost for your career. Learn how to connect with journalists who cover topics in your area of expertise, and what they need from you. Be well prepared for the interview, and know how to present your ideas in a way that offers maximum interest for the audience. Recognize potential ethical minefields and how to avoid them.