8. The Power of Community Networking
- Chris E. Stout
Published Online: 24 SEP 2012
Copyright © 2012 John Wiley & Sons, Inc. All rights reserved.
Getting Better at Private Practice
How to Cite
Restum, M. W. and Bavonese, J. (2012) The Power of Community Networking, in Getting Better at Private Practice (ed C. E. Stout), John Wiley & Sons, Inc., Hoboken, New Jersey. doi: 10.1002/9781118089972.ch8
- Published Online: 24 SEP 2012
- Published Print: 27 JUL 2012
Print ISBN: 9780470903988
Online ISBN: 9781118089972
- community networking;
- service marketing;
- practice building;
- press releases;
- joint ventures;
- public lectures;
- work-news articles;
This chapter presents a discussion of the “other half” of marketing in an era dominated by Internet marketing. The four primary networking sources include current and past clients/patients, referral sources (other professionals, friends, family members, acquaintances), the media, and prospective clients. The concept of marketing is presented in a way that is consistent with orientation of mental health clinicians and other helping professionals—specifically, an act of reaching out, sharing, educating, joining, and otherwise helping others gain access to resources that can allow them to overcome their problems. Limiting thoughts and emotions (including fear of specializing) holding clinicians back from marketing this way are identified, along with the toll they can take over the course of one's career, and alternative “mind-set” and other behavior patterns are offered in their place.
Creating public lectures, teaming with other health care providers, such as holistic or alternative care professionals in joint ventures, constructing effective display ads, and writing and distributing press releases are presented as no-cost or low-cost marketing alternatives. Finally, the “do's and don'ts” of community networking and implementing an action plan practitioners can follow are provided.