34. Narcissism and Brand Name Consumerism

  1. W. Keith Campbell and
  2. Joshua D. Miller
  1. Constantine Sedikides,
  2. Sylwia Cisek and
  3. Claire M. Hart

Published Online: 12 MAR 2012

DOI: 10.1002/9781118093108.ch34

The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches, Empirical Findings, and Treatments

The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches, Empirical Findings, and Treatments

How to Cite

Sedikides, C., Cisek, S. and Hart, C. M. (2011) Narcissism and Brand Name Consumerism, in The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches, Empirical Findings, and Treatments (eds W. K. Campbell and J. D. Miller), John Wiley & Sons, Inc., Hoboken, New Jersey. doi: 10.1002/9781118093108.ch34

Publication History

  1. Published Online: 12 MAR 2012
  2. Published Print: 20 JUL 2011

ISBN Information

Print ISBN: 9780470607220

Online ISBN: 9781118093108

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Keywords:

  • narcissism;
  • consumerism;
  • materialism;
  • self-regulatory;
  • self-esteem

Summary

The link between narcissism and brand name consumerism is explored. Brand name items are proposed to play a self-regulatory role for narcissists. Both grandiose and vulnerable forms of narcissism are discussed.