1. Conceptualizing Corporate Social Responsibility

  1. W. Timothy Coombs and
  2. Sherry J. Holladay

Published Online: 9 SEP 2011

DOI: 10.1002/9781118106686.ch1

Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility: A Communication Approach

How to Cite

Coombs, W. T. and Holladay, S. J. (2011) Conceptualizing Corporate Social Responsibility, in Managing Corporate Social Responsibility: A Communication Approach, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118106686.ch1

Author Information

  1. University of Central Florida, Orlando, USA

Publication History

  1. Published Online: 9 SEP 2011
  2. Published Print: 26 AUG 2011

ISBN Information

Print ISBN: 9781444336290

Online ISBN: 9781118106686

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Keywords:

  • conceptualizing corporate social responsibility (CSR);
  • Sullivan Principles as indicators of CSR;
  • CSR, socially responsible investing;
  • Sullivan Principles and apartheid elimination;
  • responsible behavior;
  • stakeholders' relationship with CSR and corporation;
  • CSR corporate costs and noblesse oblige concept;
  • two sides of CSR cost-benefit analysis;
  • CSR, best served by integrating into departments;
  • CSR globalization-localization

Summary

This chapter contains sections titled:

  • Corporate Social Responsibility: Seeking Parameters

  • Benefits and Costs of CSR

  • Winning and Sustaining Support for CSR

  • Other Conceptual Questions about CSR

  • Conclusion