7. Evaluation and Feedback

  1. W. Timothy Coombs and
  2. Sherry J. Holladay

Published Online: 9 SEP 2011

DOI: 10.1002/9781118106686.ch7

Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility: A Communication Approach

How to Cite

Coombs, W. T. and Holladay, S. J. (2011) Evaluation and Feedback, in Managing Corporate Social Responsibility: A Communication Approach, Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118106686.ch7

Author Information

  1. University of Central Florida, Orlando, USA

Publication History

  1. Published Online: 9 SEP 2011
  2. Published Print: 26 AUG 2011

ISBN Information

Print ISBN: 9781444336290

Online ISBN: 9781118106686

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Keywords:

  • evaluation and feedback;
  • CSR initiatives in creating change;
  • CSR, evaluation and feedback;
  • outcome objectives, the “truth” about CSR performance;
  • assurance and CSR evaluation;
  • evaluation, communication oriented;
  • Musgrave Group Assurance Statement 2006;
  • Return on investment for judging success;
  • communication audit for CSR initiative;
  • correcting weaknesses in future CSR initiatives

Summary

This chapter contains sections titled:

  • Evaluation

  • Stakeholder Engagement in the Evaluation Process

  • Feedback

  • Conclusion and Critical Questions