23. Colin Won't Drink out of a Pink Cup

  1. Karen Ross
  1. Barbara Mitra and
  2. Jenny Lewin-Jones

Published Online: 12 MAR 2012

DOI: 10.1002/9781118114254.ch23

The Handbook of Gender, Sex, and Media

The Handbook of Gender, Sex, and Media

How to Cite

Mitra, B. and Lewin-Jones, J. (2011) Colin Won't Drink out of a Pink Cup, in The Handbook of Gender, Sex, and Media (ed K. Ross), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118114254.ch23

Author Information

  1. University of Worcester, UK

Publication History

  1. Published Online: 12 MAR 2012
  2. Published Print: 10 OCT 2011

ISBN Information

Print ISBN: 9781444338546

Online ISBN: 9781118114254

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Keywords:

  • Colin won't drink out of a pink cup;
  • television advertising and children, polarized view of gender;
  • link between toy advertisements, gender identity and behavior;
  • watching television, major leisure activity for children;
  • children's view, consumer forces and advertising;
  • activity levels and types of activity in advertisements;
  • children's responses to television commercials;
  • gender polarization in children's toy market, color imagery;
  • children and the stereotypes;
  • language patterns, underpinning gender stereotyping

Summary

This chapter contains sections titled:

  • Introduction

  • Methods

  • Findings

  • Conclusions

  • References