6. Cross-Cultural Design

  1. Gavriel Salvendy5,6
  1. Tom Plocher1,
  2. Pei-Luen Patrick Rau2,3 and
  3. Yee-Yin Choong4

Published Online: 26 MAR 2012

DOI: 10.1002/9781118131350.ch6

Handbook of Human Factors and Ergonomics, Fourth Edition

Handbook of Human Factors and Ergonomics, Fourth Edition

How to Cite

Plocher, T., Patrick Rau, P.-L. and Choong, Y.-Y. (2012) Cross-Cultural Design, in Handbook of Human Factors and Ergonomics, Fourth Edition (ed G. Salvendy), John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10.1002/9781118131350.ch6

Editor Information

  1. 5

    Purdue University, West Lafayette, Indiana, USA

  2. 6

    Tsinghua University, Beijing, People's Republic of China

Author Information

  1. 1

    Automation and Control Solutions Laboratory, Honeywell International, Golden Valley, Minnesota, USA

  2. 2

    Human Factors Institute, Tsinghua University, Beijing, China

  3. 3

    Department of Industrial Engineering, Tsinghua University, Beijing, China

  4. 4

    National Institute of Standards and Technology, Gaithersburg, Maryland, USA

Publication History

  1. Published Online: 26 MAR 2012
  2. Published Print: 7 MAR 2012

ISBN Information

Print ISBN: 9780470528389

Online ISBN: 9781118131350



  • cross-cultural design;
  • cross-cultural psychology;
  • user interaction paradigms;
  • web/hypermedia;
  • mobile computing


This chapter contains sections titled:

  • Introduction

  • Theory and Methodology

  • User Interaction Paradigms and Technologies

  • Conclusion

  • Appendix: Summary of Anthropometric Database for Different Nations (Online Resources)

  • References