2. The Consumer Explorer: The Key to Delivering the Innovation Strategy
- Jacqueline Beckley1,
- Dulce Paredes Ph.D.2 and
- Kannapon Lopetcharats Ph.D.3
Published Online: 27 FEB 2012
Copyright © 2012 John Wiley & Sons, Inc
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research
How to Cite
Paredes, D. and Lopetcharat, K. (2012) The Consumer Explorer: The Key to Delivering the Innovation Strategy, in Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (eds J. Beckley, D. Paredes and K. Lopetcharats), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118229248.ch2
The Understanding & Insight Group LLC, Denville, New Jersey, USA
Takasago International Corporation (USA), Rockleigh, New Jersey, USA
NuvoCentric, Bangkok, Thailand
- Published Online: 27 FEB 2012
- Published Print: 2 MAY 2012
Print ISBN: 9780813823973
Online ISBN: 9781118229248
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