13. Managing Fear to Promote Healthy Change

  1. Rafael Obregon PhD4 and
  2. Silvio Waisbord PhD5
  1. Merissa Ferrara PhD1,
  2. Anthony J. Roberto PhD2 and
  3. Kim Witte PhD3

Published Online: 29 MAY 2012

DOI: 10.1002/9781118241868.ch13

The Handbook of Global Health Communication

The Handbook of Global Health Communication

How to Cite

Ferrara, M., Roberto, A. J. and Witte, K. (2012) Managing Fear to Promote Healthy Change, in The Handbook of Global Health Communication (eds R. Obregon and S. Waisbord), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118241868.ch13

Editor Information

  1. 4

    Ohio University, USA

  2. 5

    George Washington University, USA

Author Information

  1. 1

    College of Charleston, USA

  2. 2

    Hugh Downs School of Human Communication, USA

  3. 3

    Michigan State University, USA

Publication History

  1. Published Online: 29 MAY 2012
  2. Published Print: 11 MAY 2012

ISBN Information

Print ISBN: 9781444338621

Online ISBN: 9781118241868

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Keywords:

  • managing fear, promoting a healthy change;
  • EPPM, as an effective tool in promoting healthy change;
  • EPPM (Witte, 1992), the fear-as-acquired drive model;
  • susceptibility and severity, the perceived threat, and perceived efficacy;
  • danger control response, perceived threat and perceived efficacy, high;
  • individual in fear control, with perceived threat high and perceived efficacy, low;
  • EPPM – high-threat/low-efficacy example;
  • RPA framework, using two HIV/AIDS-prevention behaviors;
  • Namibians and the HIV/AIDS threat, message design impact on threat;
  • EPPM, altering people's health knowledge base

Summary

This chapter contains sections titled:

  • The Extended Parallel Process Model

  • Extensions and Innovations

  • Conclusions

  • References