4. Toward a Global Theory of Health Behavior and Social Change

  1. Rafael Obregon PhD2 and
  2. Silvio Waisbord PhD3
  1. Douglas Storey PhD and
  2. maria elena Figueroa PhD

Published Online: 29 MAY 2012

DOI: 10.1002/9781118241868.ch4

The Handbook of Global Health Communication

The Handbook of Global Health Communication

How to Cite

Storey, D. and Figueroa, m. e. (2012) Toward a Global Theory of Health Behavior and Social Change, in The Handbook of Global Health Communication (eds R. Obregon and S. Waisbord), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118241868.ch4

Editor Information

  1. 2

    Ohio University, USA

  2. 3

    George Washington University, USA

Author Information

  1. Department of Health, Behavior, USA

Publication History

  1. Published Online: 29 MAY 2012
  2. Published Print: 11 MAY 2012

ISBN Information

Print ISBN: 9781444338621

Online ISBN: 9781118241868

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Keywords:

  • toward a global theory of health behavior and social change;
  • health communication practice, changing with global health changes;
  • testing hypotheses and refining theories, and systematic measurement;
  • global theory of health communication, individual to structural change;
  • ideation model, and health issues, HIV/AIDS stigma, democracy;
  • Integrated Model of Communication for Social Change;
  • social ecology model of communication and health behavior;
  • SEMCHB a metatheory, health within an ecological context;
  • health-competent society, with strong competence;
  • Pathways™ in health competence, Puentes in Peru and Aman Tirta in Indonesia

Summary

This chapter contains sections titled:

  • Introduction

  • The Nature of Theory

  • An Evolution of Thinking

  • Demand for Accountability

  • The Role of Community

  • Ecological Models of Behavior

  • Health Competence

  • Evolution of Methods and Measurement

  • The Contribution of Methods and Measurement to Theory

  • Applications of Multilevel Ecological Models

  • Developing a Global Model

  • References