6. Promoting Health through Entertainment-Education Media

Theory and Practice

  1. Rafael Obregon PhD2 and
  2. Silvio Waisbord PhD3
  1. William J. Brown

Published Online: 29 MAY 2012

DOI: 10.1002/9781118241868.ch6

The Handbook of Global Health Communication

The Handbook of Global Health Communication

How to Cite

Brown, W. J. (2012) Promoting Health through Entertainment-Education Media, in The Handbook of Global Health Communication (eds R. Obregon and S. Waisbord), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118241868.ch6

Editor Information

  1. 2

    Ohio University, USA

  2. 3

    George Washington University, USA

Author Information

  1. Regent University, USA

Publication History

  1. Published Online: 29 MAY 2012
  2. Published Print: 11 MAY 2012

ISBN Information

Print ISBN: 9781444338621

Online ISBN: 9781118241868



  • promoting health through entertainment-education (E-E) media;
  • E-E communication strategy;
  • family planning dramas in Jamaica, the Netherlands, hearing safety campaign;
  • Perkins' radionovelas, and family planning dramas;
  • perceived realism, similarity, and cultural proximity, theoretical constructs;
  • Dialogo in Costa Rica and of Butir Butir Pasir di Laut in Indonesia;
  • Accompáñame, role modeling in entertainment-education;
  • Tanzania's opera, Twende na Wakati, storyline addressing HIV and AIDS;
  • Kwanda Project, in South Africa, the young, look better, work better, and feel better;
  • entertainment in persuading and teaching, improving health


This chapter contains sections titled:

  • Family Planning Serial Dramas

  • Reducing Sexually Transmitted Infections

  • Oral Rehydration Therapy

  • Alcohol Abuse Prevention

  • Increasing Breast Cancer Awareness

  • Environmental Health

  • Promoting Care for Children with Disabilities

  • Promoting Hearing Safety

  • Conceptual and Theoretical Evolution of Entertainment-Education

  • Conclusion

  • References