25. Lost, Found, and Made

Qualitative Data in the Study of Three-Step Flows of Communication

  1. Ingrid Volkmer
  1. Klaus Bruhn Jensen

Published Online: 20 AUG 2012

DOI: 10.1002/9781118255278.ch25

The Handbook of Global Media Research

The Handbook of Global Media Research

How to Cite

Jensen, K. B. (2012) Lost, Found, and Made, in The Handbook of Global Media Research (ed I. Volkmer), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118255278.ch25

Editor Information

  1. University of Melbourne, Australia

Author Information

  1. Department of Media, Cognition, and Communication, University of Copenhagen, Denmark

Publication History

  1. Published Online: 20 AUG 2012
  2. Published Print: 29 AUG 2012

ISBN Information

Print ISBN: 9781405198707

Online ISBN: 9781118255278



  • qualitative in three-step flows, the lost, found, and made;
  • objects, events, and artifacts, into practices of communication as being lost;
  • current media environment, in three-step flow of communication;
  • complexity of networked communication, in quantitative/qualitative;
  • communication, as special, self-reflective of a relational tie;
  • different flows of communication, between information and action


This chapter contains sections titled:

  • Three-Step Flow

  • Flows and Networks

  • Methods and Methodologies

  • Meta-Communication and Meta-Media

  • Qualitative Data - Made and Found

  • Conclusion

  • Acknowledgment

  • References