3. Global Media Research

Can we know Global Audiences? A View from a BBC Perspective

  1. Ingrid Volkmer
  1. Graham Mytton

Published Online: 20 AUG 2012

DOI: 10.1002/9781118255278.ch3

The Handbook of Global Media Research

The Handbook of Global Media Research

How to Cite

Mytton, G. (2012) Global Media Research, in The Handbook of Global Media Research (ed I. Volkmer), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118255278.ch3

Editor Information

  1. University of Melbourne, Australia

Publication History

  1. Published Online: 20 AUG 2012
  2. Published Print: 29 AUG 2012

ISBN Information

Print ISBN: 9781405198707

Online ISBN: 9781118255278



  • global media research in knowing global audiences, a BBC perspective;
  • news media, and statistics in global event/developments;
  • research on radio/TV viewing, periodic, outside of the advanced;
  • global estimates of audiences for televised events, and reliability;
  • audience research within BBC, public accountability/information system;
  • international broadcasting, with radio broadcasting;
  • new applications on mobile phones, proving access to the remotest


This chapter contains sections titled:

  • Notes

  • References