6. Media Cultures in a Global Age

A Transcultural Approach to an Expanded Spectrum

  1. Ingrid Volkmer
  1. Nick Couldry1 and
  2. Andreas Hepp2

Published Online: 20 AUG 2012

DOI: 10.1002/9781118255278.ch6

The Handbook of Global Media Research

The Handbook of Global Media Research

How to Cite

Couldry, N. and Hepp, A. (2012) Media Cultures in a Global Age, in The Handbook of Global Media Research (ed I. Volkmer), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118255278.ch6

Editor Information

  1. University of Melbourne, Australia

Author Information

  1. 1

    Goldsmiths, University of London, UK

  2. 2

    IMKI, University of Bremen, Germany

Publication History

  1. Published Online: 20 AUG 2012
  2. Published Print: 29 AUG 2012

ISBN Information

Print ISBN: 9781405198707

Online ISBN: 9781118255278



  • media cultures in a global age, transcultural within an expanded spectrum;
  • contemporary media landscape/complexity, across national borders;
  • “transcultural” perspective, translocal to media cultures;
  • container model, theorizing media culture beyond the container model;
  • intercultural approach to comparative media research;
  • media cultures of cultural contestation, and media flow increase


This chapter contains sections titled:

  • The Container Model of National Societies and Media Cultures

  • Theorizing Media Culture Beyond the Container Model

  • A Transcultural Approach to Studying Media Cultures

  • Transcultural Comparison

  • Media Cultures and Underlying Human Needs

  • Resulting Priorities for the Critical Research of Media Cultures

  • Notes

  • References