6. Making Your Site Sell

  1. Ben Hunt

Published Online: 3 NOV 2011

DOI: 10.1002/9781118255827.ch6

Convert!: Designing Web Sites to Increase Traffic and Conversion

Convert!: Designing Web Sites to Increase Traffic and Conversion

How to Cite

Hunt, B. (2011) Making Your Site Sell, in Convert!: Designing Web Sites to Increase Traffic and Conversion, Wiley Publishing, Inc., Indianapolis, IN, USA. doi: 10.1002/9781118255827.ch6

Publication History

  1. Published Online: 3 NOV 2011
  2. Published Print: 17 JAN 2011

ISBN Information

Print ISBN: 9780470616338

Online ISBN: 9781118255827

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Keywords:

  • attention;
  • need;
  • level of awareness;
  • attention currency;
  • matrix;
  • optimization

Summary

This chapter contains sections titled:

  • The New Approach to Design for Conversion

  • Step One: Modeling Your Site's Funnels

  • Step Two: Analyzing Your Funnels

  • Step Three: Optimizing Conversions through the Funnel

  • The Three Elements of Conversion